7 UP Keep On The beam 1944 Ad

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7 UP Keep On The beam 1944 Ad. This color July 25, 1944 ad states Keep on the beam, Fresh up. When thirst comes, quench it in the crisp and frosty flavor of chilled 7 UP. As you sip this happy, sparkling drink, thirst disappears. Picture shows 3 happy women each holding a bottle of 7 UP. Magazine tear sheet picture is taken through plastic and may show wrinkles or crookedness that is not in the ad. This original magazine tear sheet measures 10 1/4 inches wide by 13 1/4 inches tall.